Impact Story — Mercy Health Foundation — 2023
The Weight of a Year
A patient-perspective film following one family through a full year of pediatric oncology care.
Deliverables
- Foundation film (8 min)
- Board version (3 min)
- Family keepsake edit
The challenge
Tell a difficult story with honesty and hope, cleared for HIPAA and blessed by the family.
The approach
Twelve visits over twelve months. Trust before camera. The final cut is 80% listening.
Impact
$27M
Capital campaign
3,100
First-time donors
100%
Family-approved
“You gave our family a gift I can’t describe.”
The family, private letter
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