Higher Education — Regent University — 2024
Legacy of the Oaks
A brand film for the university’s 175th anniversary campaign, told through five generations of alumni.
Deliverables
- Anniversary film (4 min)
- Homepage hero cut (60s)
- Alumni magazine cover story
The challenge
Honor tradition without feeling old. Attract the next generation without abandoning the last.
The approach
Five parallel portraits woven into a single arc, cut to a commissioned score. Aerial and studio interviews balanced against archival photography.
Impact
+22%
Application lift
+31%
Alumni giving
1.1M
Views in 60 days
“The film became the campaign.”
VP of Advancement, Regent University
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