Commercial — State of Oregon Tourism — 2022
The Long Road
A cinematic campaign film celebrating the slow travel corridors of the Oregon coast.
Deliverables
- Anthem film (90s)
- Six regional cutdowns
- Print and OOH stills
The challenge
Compete against a saturated destination-marketing category without a hero and without a hurry.
The approach
Documentary crews embedded with locals along Highway 101. No talent. No script. Just weather, light, and time.
Impact
+18%
Overnight bookings
$4.1M
Earned media
5
Campaign awards
“You made our coast feel like a place people already miss.”
CMO, Travel Oregon
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