Portrait Film — St. Anne's Hospice — 2022
Held
Three portrait films honoring the volunteers who sit with the dying.
Deliverables
- Portrait series (3 × 3 min)
- Website hero loop
- Recruitment ad
The challenge
Approach a subject most donors avoid, without sentimentality.
The approach
Ambient audio, single-take portraits, and a script pulled from the volunteers’ own quiet answers.
Impact
+210%
Volunteer sign-ups
+44%
Monthly donors
First in 12 yrs
Waiting list
“Our team watched it in silence, then applauded.”
Director, St. Anne’s Hospice
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