Commercial Project Spotlight: Award-Winning Spots for Sanctuary Asia at Oklahoma City Zoo
Have you ever wondered what it takes to create an award-winning commercial? The commercials we filmed for the Oklahoma City Zoo’s Sanctuary Asia exhibit took home five Addy awards, and…
Read More Four Pillars of a Story: Place
In our series on storytelling, we’ve gone through the pillars of people, purpose, and plot. For today’s blog we’re finishing with our last pillar: place. Place builds directly on plot…
Read More Four Pillars of a Story: Plot
Ever watched a movie or read a book and felt like it was going nowhere? Or felt like it was unfocused because of unnecessary details? That’s a plot problem. Plot…
Read More Four Pillars of a Story: Purpose
In our previous blog, we talked about the first of four pillars of a story, which is people. Today we’re going to talk about the second pillar, which is purpose.…
Read More Four Pillars of a Story: People
Effective videos are all about storytelling. And when it comes to storytelling, there are four main pillars of a story: people, purpose, plot, and places. Let’s start by talking about…
Read More Why Story? What’s all the hype about?
You may have noticed recently, “story” is one of the new buzz words getting thrown around a lot in marketing these days . What’s the deal? We all know that story…
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